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29 July 2020

Geomant announces strategic partnership with Zagreb-based BPTO specialist M+ Group

By: Geomant

A newly announced partnership between leading customer experience solutions provider Geomant, and Zagreb-based business process and technology outsourcing (BPTO) company M+ Group, has resulted in the creation of Geomant Global. Geomant Global, which will be jointly owned by current Geomant shareholders and M+ following the transaction, will become one of the strongest customer experience software providers in Central Europe, as well as competing in the global marketplace.

Geomant’s impressive 20-year track record in the successful delivery of product innovation and professional services meant the company was the standout choice when M+ Group was on the hunt for a technology partner. M+ Group needed to find a solution provider that could help meet its customers’ changing needs and service the increasing shift towards digital customer engagement. M+ recognized Geomant as the best choice for solving the incredibly complex and varied customer requirements to remain at the forefront of current and future customer experience technology market demands.

Geomant’s unique mix of packaged software solutions, cloud software and systems integration capabilities enable tailored solutions to be deployed in rapid timeframes. This coupled with Geomant’s long and successful history working with leading technology partners such as Avaya, Microsoft and Verint make the company uniquely positioned to provide complementary solutions and services.

The requirement for fully integrated digital channels and AI-driven solutions in contact centre and customer service departments is now essential, and by delivering in this area, M+ Group will solidify its technology credentials. Geomant has been focused on the development of and investment into its cloud-based customer interaction platform Buzzeasy for the past five years. The company’s extensive experience working with the Azure platform, building partnerships in the cloud ecosystem and its Microsoft gold partnership status all demonstrate Geomant’s ability to deliver enterprise-grade solutions.

The deal with M+ Group gives Geomant the financial strength to accelerate its cloud operations and infrastructure programmes and will enable a further extension of its global footprint, already strengthened with the company’s 2019 acquisition of US-based Inova Solutions. Geomant Global will provide cutting-edge customer experience management and customer communications management solutions, as well as introducing chatbots, robotic process automation, customer experience orchestration and other emerging technologies for M+ Group’s existing and future clients.

Akos Vecsei, CEO of Geomant Group commented:

“Geomant has entered into a strategic cooperation with M+ Group to further fuel growth of the business through increased investment in software and market development. The cooperation will result in an expanded Geomant Group with access to new markets, investment and enterprise customers. The Geomant brand and ethos remains, and the current Geomant management team are responsible for driving the expanded business forward jointly with our new partners.”

Darko Horvat, CEO of M+ Group commented:

“M+ Group is the largest and fastest growing Business Process and Technology Outsourcer (BPTO) in the Central and Eastern Europe (CEE) region and chose to invest in Geomant based on its leading customer experience software and digital communications capabilities. It is a natural partnership - Geomant’s products and services will enhance the operations and offering of M+, whilst Geomant will benefit from the critical mass and market insight of a leading BPTO operator. Further investment in Geomant’s R&D and product development capabilities will allow an even more ambitious product roadmap to be delivered, to the benefit of existing and new customers.”

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